05 November 2013 ~ 0 Comments

How to Use Your Call of Duty: Ghosts Strategy to Sell T-shirts

5 Ways Call of Duty: Ghosts Strategy Helps Your T-shirt Line

The wait is over! The much-anticipated tenth installment of the franchise, Call of Duty: Ghosts, debuts today! If you’re a fan of Call of Duty, you know that strategy is everything, especially in the Xbox Live multiplayer environment. The t-shirt market is no different. Check out five ways to implement Call of Duty strategy in your real life to improve your t-shirt line.

Call of Duty: Ghosts - Screenshot 01

1. You can start out on your own, but finding a small team of reliable comrades is critical to success. You can dive right in as a lone mercenary, but you’ll need some help to reach your brand’s potential. You may have a great idea for a t-shirt line, but lack the resources to take it to the next level. Recruit a diverse pool of soldiers. One of your soldiers may have a keen eye for design, while another calls in backup on promotional end of things. You only need one effective sniper. Too many snipers in the kitchen spoils the pot (or something.) Basically, everyone on your team should bring a complimentary skill set to the table. Every pair of boots you have on the ground should be evaluated and deployed based on his/her particular strengths.

Check out T-shirt Magazine’s “Essential Brand Startup Guide” for more in depth battle-plans.

Call of Duty: Ghosts - Screenshot 2

2. Know the lay of the land. Nothing gets you killed quicker than not knowing where you are or where you are going. Determine where “the road less traveled” really lies, so you can roam undetected into enemy territory. Establish your brand HQ and hold your ground in social media. Find the overlooked markets and ignored population segments – there could be a ambush opportunity there. Learn where the hotspots (and hot designs) are, and set up camp. Anticipate where your competition will be in terms of designs, colors and styles next season so as to maneuver and outflank them.

Call of Duty: Ghosts - Screenshot 03

3. Resist the urge to charge out into the open with guns a-blazing and no real strategy. I know you can hear the relentless rat-a-tat-tat of e-commerce just “over there” and you’re anxious to get in on the action. Cool your jets and investigate the situation. Do little reconnaissance first. Look around…where’s the fire coming from? Where are the “friendlies”? Research the kinds of shirts your market is buying…and from where. Toss a powerful t-shirt grenade around that corner first and then stride confidently into the room.

Artist, t-shirt designer and entrepreneur Steve Knerem wrote a fantastic three-part article on Starting Your Own Shirt Line. Part III is goes into some depth on gathering intel.

Call of Duty: Ghosts - Screenshot 04

3. Start with a multi-range, multi-purpose weapon. Shoot for broad appeal within your target market. While there’s definitely a place for a specialty weapon (like a sniper-rifle or a tank-top), a more general weapon like a basic black t-shirt may serve you best in most situations. Again, research and strategy within the target market are key.

Call of Duty: Ghosts - Screenshot 05

4. As you advance, choose your weapons strategically. Once you’ve established a foothold, it is best to start upgrading. Expand your arsenal to include long-range and short-range options. Add a tank top for summer or long sleeve shirt for fall. Offer a pullover hoodie during the holiday season.

Call of Duty: Ghosts - Screenshot 06

5. Know when to leave. We’ve all seen the greedy player that sets up shop surrounding himself by 3 claymores and successfully picks off 4-5 players from the same locale. If he doesn’t move out quickly and find a new spot to call home, things aren’t going to end well for him. Once you’ve bagged 3 or 4 killer shirts from the same design origin, you may want to slightly shift your creative direction to maintain your audience’s interest within your genre. Keep moving, keep evolving, stay alert and stay alive.

You’ve unlocked a perk! When in doubt, throw your t-shirt line to the dogs. Call of Duty’s favorite K-9, Riley, has some sweet battle gear. Once you have your market dialed in, consider adding a line of apparel for your customer’s four-legged friends.

- Leann loves a good FPS, and looks forward to the new mutliplayer gametypes in COD: Ghosts, including Cranked and Grind and forming a bot team in the new Squad feature. You can find her at Xbox Live Gamertag: XOliviaDunhamX.

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21 October 2011 ~ 0 Comments

Make Your Own T-Shirt “Char Cloth” for Your Next Camping Trip [Video]

We’ve shown you a handful of ways to re-purpose your old t-shirts, including a foam-stuffed pillow chair, a DIY grocery bag, and even turning them into new underwear. Well, for all of the hardcore survivalists out there… this one’s for you.

This Weekend Project video from Make Magazine demonstrates how you can make your own cheap and effective fire starter known as “Char Cloth.” All you’ll need for this project is an Altoids tin, a source of heat, and an old cotton t-shirt. Watch the video below for complete instructions and to see the “Char Cloth” in action!

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01 September 2011 ~ 0 Comments

Tees in the News for the Last Week of August 2011

JC Penny Pulls “Sassy” Tee for Tween Girls

Yesterday, the women-focused entertainment blog, The Frisky, posted a brief piece calling out retailer JC Penny on a shirt targeting young girls. The shirt was printed with the statement, “I’m too pretty to do homework, so my brother has to do it for me.” Jessica Wakeman, the writer at The Frisky responsible for the post, expressed her disdain for the poor message being communicated by the shirt. Only hours later–after the post had been picked up by dozens of other news sites–JC Penny emailed a formal apology to The Frisky and notified the author that the t-shirt was being pulled from their stores and website immediately. You can read the original post here: Kill Me Now, Please: JC Penney’s “I’m Too Pretty To Do Homework” T-Shirt For Girls.

Credit Card Fraud Suspects Tracked-Down Using Logo on T-Shirt

Two New York men suspected of using a stolen credit card were tracked-down by detectives using surveillance footage. A logo on the back of the suspects’ t-shirts led the detectives to the shop where the shirts were printed. Once there, the employees of the shop were able to identify the shirts and where the gentlemen worked. You can read the full story here: APD: T-shirt logo leads detectives to two suspects with stolen credit card.


Hell’s Angels Slap Amazon with Lawsuit for Trademark Infringing T-Shirt

The infamous biker gang known as Hell’s Angels has filed a lawsuit against online retailer Amazon.com for trademark infringement. The shirt features the phrase “My boyfriend is a Hell’s Angel” and a winged symbol reminiscent of the actual Hell’s Angels logo. You can read the full article here: Hells Angels sue Amazon for selling T-shirt.

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25 August 2011 ~ 1 Comment

T-Shirt Tidbits Round-Up

I’m often scouring the web for some useful or interesting things involving t-shirts. Here’s a round-up of some great t-shirt related tidbits I was able to find this week.

Neo-Nazi Giveaway T-Shirts Reveal a Secret Message

A group in Germany called “Exit Deutschland” created and gave away t-shirts seemingly in support of Neo-Nazi ideals. However, a hidden message of change and tolerance was revealed after the t-shirts were washed. Check out the full article at Gizmodo.

Measure Up Your Beard with this Clever T-Shirt

The Beardly has created this fun and clever t-shirt (seen above). Where does your beard fall on a scale of “Manly” to “Beardly?”

The 10-Shot T-Shirt Cannon

I couple of months ago we shared how you could build your very own t-shirt cannon. Well, there’s always a bigger gun. Team 254 Robotics of Bellarmine College Prepatory of San Jose built this impressive 10-shot t-shirt cannon. You can read their full log of the build process on their website.

Former Threadless CTO Hired for Obama’s 2012 Campaign

Harper Reed, formerly of the popular “Threadless” t-shirt site, has joined Obama’s 2012 campaign as the Chief Technology Officer. Read the full article from the Chicago Tribune.

T-Shirt Uses Sound Waves to Power Smartphones

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02 June 2011 ~ 3 Comments

Turn Your Old Tees Into a Pillow Chair [Video]

Here’s yet another great project that makes use of your old t-shirts–a do-it-yourself pillow chair! This project comes to us from Tiffany Threadgould of RePlayGround and Becky Stern of Craftzine.com. You may remember Becky from a previous post back in April, “Hey, Ladies! Modify Those Shapeless, Unisex Tees Into Something More Flattering.

Check out the embedded video below for a step-by-step walk-through of how you can create your very own pillow chair from a dozen old t-shirts and some spare upholstery foam. Some sewing skills are required for this project, so keep that in mind before cutting up your old t-shirts! For a full list of materials and tools you’ll need to complete this project, check out this post on the craftzine blog.

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24 May 2011 ~ 1 Comment

What Your Band T-Shirt Says About You [Infographic]

Summertime is here, and the music festival season has officially begun. In our last post, Leann described her experience at last summer’s Bonaroo music festival and shared some tour shirts for the 2011 Bonaroo lineup. Anyone that calls them self a music fan has at least one t-shirt featuring a favorite musical artist. The kind of music you listen to can say a lot about who you are as an individual–emotionally, spiritually, politically, etc.–and the t-shirt is a great way to proclaim your musical taste as well as your general personality.

Below is a humorous infographic created by Shane Snow for MTV.com entitled, “What Your Band T-Shirt Says About You.” Check it out and see what your favorite band t-shirt might be communicating to the rest of the world.

What Your Band T-Shirt Says About You

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