11 June 2009 ~ 0 Comments

BlueCotton in the Media: Spring 2009

The old adage “April showers bring May flowers” has never been truer here in Bowling Green.  The spring of 2009 was extremely wet and even approached soggy!   Climate data by the University of Kentucky indicates rain on seventeen of April’s thirty calendar days.  April’s 4.4 cumulative inches of rain resulted in some very lush (read: overgrown) lawns and gorgeous spring flowers all over the SouthCentral Kentucky area.

Similarly, BlueCotton was showered with several significant press recognitions and appearances this spring.  The April 2, 2009 USA Today Lifestyle cover featured the Favorite t-shirt survey we conducted back in February.

USA Today Snapshot 04.02.09

On April 11th, our fearless leader Mike Coffey went live on Barry Moltz’ podcast, “Business Insanity Talk Radio” to discuss t-shirts as the original microblog.  Click here to listen!

Mike was interviewed for Business Week’s publication Small Biz.  In the April/May issue, “Turn On, Tune In, Tweet Out,” Mike discusses Twitter’s impact on our customer interaction. Twitter is a positive addition to our customer service tools, and we enjoy using the 140 character limit to engage customers.  You can read the article here.

Through April, We’ve been using TwitPic to send photos of customer t-shirts hot off the dryer, actively issuing daily coupon codes for a free custom t-shirt, and tweeting discount codes up to 50% off the total order.   We’re continuing our Twitter campaign through the summer and have some special BlueCotton and Twitter-themed t-shirts on deck to give away very soon.

We’re confident this publicity shower will push us to blossom through the summer!

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24 February 2009 ~ 2 Comments

What’s In Your T-Shirt Drawer?

A shirt from your high school track team?
One from a sorority event?
Your all-time favorite rock band?
Or from the junior high summer camp where you met your first love?

We recently conducted a nationwide survey and found that roughly 4 out of 5 Americans still hang on to at least one favorite, sentimental old t-shirt – and, more likely, they still have two or three.

Shirts from a vacation led the way by far across all demographic groups.  Shirts from a business or employer, from a concert, from a favorite pro or college sports team, and from a charity run/walk also are popular.

So what’s your list?  Share it with us on our Facebook page, here.  Add a list to the discussion titled My Favorite Shirts, or add a photo to the album with the same name.

We’ll even get it started with a few of our own lists:

Brad:

  • Racquet Ball t-shirt – paper thin light blue tee that I bought at a thrift store in Seattle in 2000.
  • Dave Letterman shirt (the first time) – bought in 1998 while at the show. This shirt was retired in 2008.
  • Hanes Beefy T with navy BlueCotton oval logo. I started wearing this bad boy around 2004. The shirt has probably been washed 300 times and it shows.
  • BTSS shirt – my rap group from 4th grade. I still own this shirt although I can’t sport it. It had felt iron on letters that said BTSS. Brad, Ty, Shaun, Steve.
  • CABG shirts – who does love a good coronary artery bypass graft shirt?

Angie:

  • Gym tee, circa 1988. It is so soft, and still fits. No age jokes from you, Michael.
  • Navy long-sleeve BlueCotton tshirt from Christmas 2003. Nothing says the holidays like that shirt.
  • Guffy-Kuykendall shirt from Leann’s 2003 WKU Archaeology class. I wasn’t in the class, but the design is choice.
  • Get Fresh Crew tshirt, tearing it up at the B+B on Fri nights. You know who you are.
  • My Amazing Delores tshirt from 1996. Because she signed it “Amaizing Delores.” Amazing.

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