The old adage “April showers bring May flowers” has never been truer here in Bowling Green. The spring of 2009 was extremely wet and even approached soggy! Climate data by the University of Kentucky indicates rain on seventeen of April’s thirty calendar days. April’s 4.4 cumulative inches of rain resulted in some very lush (read: overgrown) lawns and gorgeous spring flowers all over the SouthCentral Kentucky area.
Similarly, BlueCotton was showered with several significant press recognitions and appearances this spring. The April 2, 2009 USA Today Lifestyle cover featured the Favorite t-shirt survey we conducted back in February.
Mike was interviewed for Business Week’s publication Small Biz. In the April/May issue, “Turn On, Tune In, Tweet Out,” Mike discusses Twitter’s impact on our customer interaction. Twitter is a positive addition to our customer service tools, and we enjoy using the 140 character limit to engage customers. You can read the article here.
Through April, We’ve been using TwitPic to send photos of customer t-shirts hot off the dryer, actively issuing daily coupon codes for a free custom t-shirt, and tweeting discount codes up to 50% off the total order. We’re continuing our Twitter campaign through the summer and have some special BlueCotton and Twitter-themed t-shirts on deck to give away very soon.
We’re confident this publicity shower will push us to blossom through the summer!