11 June 2009 ~ 0 Comments

BlueCotton in the Media: Spring 2009

The old adage “April showers bring May flowers” has never been truer here in Bowling Green.  The spring of 2009 was extremely wet and even approached soggy!   Climate data by the University of Kentucky indicates rain on seventeen of April’s thirty calendar days.  April’s 4.4 cumulative inches of rain resulted in some very lush (read: overgrown) lawns and gorgeous spring flowers all over the SouthCentral Kentucky area.

Similarly, BlueCotton was showered with several significant press recognitions and appearances this spring.  The April 2, 2009 USA Today Lifestyle cover featured the Favorite t-shirt survey we conducted back in February.

USA Today Snapshot 04.02.09

On April 11th, our fearless leader Mike Coffey went live on Barry Moltz’ podcast, “Business Insanity Talk Radio” to discuss t-shirts as the original microblog.  Click here to listen!

Mike was interviewed for Business Week’s publication Small Biz.  In the April/May issue, “Turn On, Tune In, Tweet Out,” Mike discusses Twitter’s impact on our customer interaction. Twitter is a positive addition to our customer service tools, and we enjoy using the 140 character limit to engage customers.  You can read the article here.

Through April, We’ve been using TwitPic to send photos of customer t-shirts hot off the dryer, actively issuing daily coupon codes for a free custom t-shirt, and tweeting discount codes up to 50% off the total order.   We’re continuing our Twitter campaign through the summer and have some special BlueCotton and Twitter-themed t-shirts on deck to give away very soon.

We’re confident this publicity shower will push us to blossom through the summer!

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21 January 2008 ~ 1 Comment

The Lowdown on Uploaded Images

How can you tell if your uploaded graphic will print crisp and clean on the shirt? Here’s a quick and easy test: before uploading your graphic to the Design Studio, print it from your printer at the size you want to print on the shirt. If the print looks blurry, chunky or dirty, it won’t look any better on the shirt.

So how do you fix this? Making the graphic high resolution is the best place to start. If you are using a vector-based graphics program such as Adobe® Illustrator®, be sure to export your file with a resolution of 300 dpi. If you are using a raster-based program such as Adobe® Photoshop®, start the process by working with a resolution of 300 dpi. In some programs the resolution may be referred to as ppi (pixels per inch); for our purposes this is the same as dpi. A common mistake is to use 72 dpi, which is perfect for on-screen viewing, but will produce poor print results. It’s also important for the graphic to be the size you intend to print on the garment. For instance, if you want your graphic to print 10”w x 11”h, make it 10”w x 11”h at 300 dpi. If you start with dimensions smaller than you intend the final print to be, you are essentially decreasing the resolution of the image when you enlarge it. [...]

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