Archive | News

27 May 2011 ~ 0 Comments Gives Back

Our founder and CEO, Mike Coffey, will be participating in a golf-a-thon fundraiser on June 20th. The event will be raising money for the tornado victims in Alabama. This is a “pledge” fundraiser, so Mike will play as many holes as possible. He wants to play at least 72 holes of golf and perhaps even 90! In one day! That’s a lot of golf.

If we could get a 1000 people to pledge $1 per hole – we could raise a ton of money for the victims of the Alabama tornadoes. is serious about this fundraiser and will be matching customer contributions from now until June 17th on our website.

To learn more about this, go to

What i’ve done is put together a high performance wardrobe for Mike that will also reduce sun exposure. Being out in the sun all day is fatiguing and hopefully if we can reduce some sun exposure – we can reduce some of the fatigue and let Mike play as many holes as daylight allows.

Let’s start from the top:

Hat. A must have to keep the sun from beating down on you and to shield your eyes. I’ve selected one of our most popular.
The VC300 is a six-panel, unstructured, low profile, bio-washed chino twill hat.

The Buff. This is something you typically do not see on the golf course, but I am predicting you will in the near future. I was first introduced to the Buff on fly-fishing trips to the Florida Keys. All the fishing guides were wearing these tubular pieces of fabric around their necks. The sun is ferocious in the Keys and the buff protects your neck and face from the elements.

The UV Angler Buff®s are made with Coolmax Extreme® fabric, which allows the UV Angler BUFF® to evaporate your perspiration quickly. A special 4 channel fiber forms a transport system that pulls moisture away from your skin to the outer layer of the fabric. It then dries that moisture faster than any other fabric and thermoregulates your bodies temperature. I doubt Mike will wear one of these, but if I were playing golf for 15 hours straight- I would want something to keep the sun off my neck.

I’m recommending the Adidas A01 in True Blue for Mike’s shirt. This is a 100% polyester, moisture wicking, mesh polo with UPF 15+ protection and has an anti-microbial finish.

During the peak of the day, Mike should wear the Nike Solar Sleeves, in white of course. These are easy to take on and off and are a great way to keep the sun off your arms.

Shorts. Nike’s Flat Front Tech shorts in Khaki will be ideal for this all day golf-a-thon. These shorts are made with Dri-FIT fabric that helps keep you comfortable and dry by moving moisture from your skin to the outside for rapid evaporation.

Socks. Mike should have as many pairs of socks as rounds of golf he intends to play. Imagine how refreshing it will be to have new pair of socks to start your round. These Kentwool low profile socks with a proprietary blend of natural and high-tech fibers have superior moisture management and wicking, as well as odor control. A must!

Shoes. As far as shoes go, Mike should take along at least two pairs of shoes. I think it would be a good idea to have one of those pair be a very comfortable pair of running shoes. Golf shoes should be worn in the morning. Wet grass can saturate your shoes and leave your feet damp all day. Golf shoes are typically waterproof and will keep your feet dry. Go with something like the Ecco golf shoe.

Continue Reading

13 May 2011 ~ 0 Comments

Ask and You Shall Receive

Our wonderful customers have spoken and we listened. Our customers asked for more American Apparel offerings and in response to that feedback, we’ve added an additional five of their most popular t-shirts to our website. If you love the 2001 like we do, then check out these other options from American Apparel.

One of our favorites is the TR401. This is a tri-blend t-shirt. It is made of 50% cotton, 25% polyester, and 25% rayon. This shirt has a super soft “hand” (t-shirt lingo describing how a shirt feels) and will remind you of your old p.e. shirt.

The BB401 is our second most favorite American Apparel t-shirt. The BB401 is made from 50% cotton and 50% polyester. This T has a soft hand and a slightly slimmer fit than the 2001.


V-necks are HUGE this year. And no one does V-necks better than American Apparel. Check out the 2456.

If you looking for a place to put your pen, or some extra storage. Look at the 2406 Pocket Tee.

Ringer shirts are still very popular for sports teams. If your softball team is on the cutting edge of fashion, look at the 2410. This has a fashion forward fit that American Apparel customers love.


Continue Reading

15 April 2011 ~ 0 Comments

QR Shirt Scan – The Future is Here

Anvil Knitwear recently launched an app called Shirt Scan which allows you to deliver content through QR (quick response) codes that are printed directly on t-shirts. With this app, groups and organizations can tell more of their story in the form of videos, articles and photos to an audience than could possibly be delivered on a single t-shirt.

At the 2011 Boulder International Film Festival, Anvil demonstrated the capabilities of this new technology. Attendees scanned the QR codes on BIFF merchandise to unlock content related to the festival, such as pictures, schedules and articles covering each day’s top things to see and do.

Continue Reading

04 April 2011 ~ 0 Comments

BlueCotton to Launch Easter Egg Hunt

Long gone are the days of smelly hard-boiled eggs a-bakin’ in the sun out on your lawn. These days most folks have upgraded to plastic eggs filled with all sorts of treats. This year, BlueCotton is taking it up a notch and launching an online Easter Egg hunt.

Easter Eggs will be hidden within the website from April 8th-April 24th. Find one and you’ve got a chance to win some sweet prizes. We will be giving away a coupon good for $250 in custom t-shirts or other merchandise. Also up for grabs will be variety of BlueCotton swag, including hats, polos and t-shirts. More details to come….

Continue Reading

31 March 2011 ~ 0 Comments

Neon is Back!

Neon is back? Believe it! What is old is new again. Fashion trends from 25 years ago are creeping their way back into the mainstream. This Spring we will be sprinkling our wardrobes with neon green or neon yellow tees. Our Anvil 3979 Neon shirts will take your boring wardrobe to the ‘party zone.’ We have seen this before. Ray Ban Aviator sunglasses are cool and hip again. So too are Sperry Top-Siders. I see people wearing Top-Siders who wouldn’t know where to find the bow of a boat. This is nothing new. Trends move thru cycles and neon is just one of them. I just hope we don’t see neon jeans or worse yet… MC Hammer pants. ICKY!

Continue Reading

28 March 2011 ~ 0 Comments

5 Things The Cadbury Creme Egg Can Teach You About Selling T-shirts

Many of our customers use t-shirts as a fundraiser for their school club or charity event. Some of our customers are entrepreneurs launching their own custom t-shirt line. With you in mind, I’d like to offer some tips on reaching your target audience and maximize your opportunity for sales. The Cadbury Creme Egg has been a staple of spring confections since the 70s, and has some unique qualities that I believe can help you move more merchandise.

1. Timing is everything. The Cadbury Creme Egg is the #1 selling confection…but only between New Years Day and Easter. Make sure your t-shirts are available when people are most receptive to buying them. Strike while the egg’s hot, as it were.

2. Be unique. Sure, there are a lot of other eggs out there, but the Cadbury Creme Egg’s unique form factor makes it a standout. It’s not just another chocolate egg, it has a fondant filling and even a yolk! Surprise your supporters with a super-sweet design. Make your t-shirt more than “just another t-shirt.” Make it a classic…a must-have…a superstar.

3. The Creme Egg is unshareable. Just a like a t-shirt, the Cadbury Creme Egg is a solo adventure. Everyone wants their own and they’re virtually impossible to break in half and share. This works for you. Make sure you order youth and extended sizes so that no sale is lost due to lack of sizes available.

4. Location, location, location. The Cadbury Creme Egg is prominently displayed in the impulse-buy area of the markets. Make sure your shirts are equally accessible and visible to your target audience at every opportunity.

5. Be an irresistible indulgence. Just like the Cadbury Creme Egg’s limited availability during the spring, you can market your product as a limited edition. Encourage customers to purchase your fundraiser t-shirt now so they don’t miss out on the hot shirt of the season.

Continue Reading